Water plants, mountains and rivers, Buddha's head, Dragon Ball, Ultraman... What you think of as ancient battlefields and Jiangnan gardens are actually small worlds in fish tanks. The builders of the small world have also secretly fished since childhood and now quietly raise fish.

Consumers who have fallen in love with fish farming have started their "fish tank life" and are enthusiastic about decorating their own fish tanks. Countless young people have started sharing their newly renovated fish tanks, as well as their experiences in purchasing and assembling them, on social media platforms such as Douban, Xiaohongshu, and Bilibili, with high likes everywhere.

The rising trend of fish farming and landscaping has driven the growth of consumption. On March 9th, "Fish Tank Scenery" went viral on the hot search list, with a heat approaching tens of millions. Data shows that the search volume for the keyword "fish tank landscaping" on Taobao in February increased by over 80% compared to January, and the number of orders surged by 100% compared to January. Nearly 20 million people search for suitable fish tanks on Taobao every month.

Why are more and more people starting to raise fish? Some analysts believe that in the eyes of many consumers, fish tanks are not only a miniature biosphere, but also a spiritual sanctuary without pressure and pollution. In recent street interviews, respondents stated that taking a nap by the fish tank is one of the few "personal" times, while others said that keeping fish can make oneself more gentle and attentive.

Li Xiang, the shop owner of "One Tree, One Leaf, Creating Scenery", is a "fish tank landscape designer". In the past two years, he has created tens of thousands of sets of fish tank landscapes. What left a deep impression on Li Xiang was a customer with irritable tendencies, whose emotions were greatly relieved during the 12 hour continuous landscaping process.

According to incomplete statistics, the fish farming industry has become a billion dollar consumer market in 2022, with over 600000 consumers searching for fish tanks on e-commerce platforms every day. Fish farming and landscaping have gradually become trendy lifestyles from niche hobbies.